Large, life-altering decisions rely heavily on risk perception. This Risk Perception Essay example is published for educational and informational purposes only. If you need a custom essay or research paper on this topic, please use our writing services. 46). Differences in risk perception lie at the heart of many disagreements about the best course of action. The theory posits that discrete emotions such as anger and fear have very different influences on risk perception. EssayEmpire.com offers reliable custom essay writing services that can help you to receive high grades and impress your professors with the quality of each essay or research paper you hand in. Public perception of risk plays an important role in risk analysis, adding issues of values, process, power, and trust to the quantification issues typically considered by risk assessment professionals (Slovic 1999). Psychological study on risk perception has resulted to an invention of a cluster of psychological strategies or heuristics, which persons make use of so as to make good judgment out of an uncertain existence (Kahneman et al. Methods for Studying Risk Perception and Risk Communication. for the decision to take preventive measures. For example, anger is a high certainty and control emotion that results in optimistic risk perceptions, whereas fear is a low certainty and control emotion that results in pessimistic risk perceptions. Risk perception plays an important role in disaster risk management (DRM). 5. In simple terms, perceived risk is the ambiguity that consumers have before purchasing any product or service. The fourth factor that influences our perception of risk is whether or not a risk has a so-called dreaded outcome. Most people perceive skydiving as a risky activity. building houses in flood-prone areas). 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